Blog
Notes on search, content and getting found.
Ahrefs vs Semrush: which research stack fits a small content team?
Compare Ahrefs vs Semrush for a small content team, including seat costs, usage limits, AI visibility and the checks to make before choosing a plan.
Blogging statistics: publishing effort, formats and reported results
Explore blogging statistic evidence on writing effort, publishing cadence, formats and reported results, with clear distinctions between surveys and measurements.
Content Refresh vs Rewrite: How to Choose the Right Intervention
Learn how to choose a content refresh vs rewrite by checking intent, factual accuracy, structure, business value and evidence before committing your team's time.
How to Find and Resolve Keyword Cannibalization
Learn how to find keyword cannibalization with Search Console and a content audit, then decide whether to merge, differentiate, link, monitor or leave pages alone.
How to prioritize SEO tasks when you have a small team
Small team SEO planning starts with real capacity. Use this worksheet to rank tasks, account for dependencies, draw a weekly cut line, and reset the plan.
Google Search Console content optimization: how to turn your data into a content action plan
Search Console content optimization: capture a baseline, diagnose page signals, prioritize edits to fit your hours, and set a review date with a repeatable action plan.
SEO content strategy: a reference guide for lean marketing teams
Build an SEO content strategy for a lean team with a practical guide to choosing priorities, managing existing pages, assigning work and measuring results.
SEO ROI: Costs, Attribution and the Business Case for Organic Growth
Understand SEO ROI with a clear cost base, contribution-adjusted return, payback and attribution method to build a business case grounded in your own data.
How to Build an SEO Content Workflow From Research to Publication
Build an SEO content workflow from research to publication with seven practical stages, six handoff records, clear review checks, and a repeatable measurement plan.
In-house SEO vs outsourcing: how to choose for a small team
Compare the costs, scope and trade-offs of in-house and outsourced SEO for a small team, then use a practical worksheet and decision rule to choose.
AI content review checklist: how to check AI-generated SEO content before you publish
Use this AI content review checklist to verify claims, sources, usefulness, metadata and approvals before publishing an AI-assisted SEO draft.
How to Build Internal Links for a Small but Growing Blog
Internal linking for blogs: use a worksheet and ten-step process to choose relevant destinations, write useful anchors, verify links, and track changes responsibly.
SEO freelancer vs agency: who actually owns the work?
SEO freelancer vs agency: compare scope, capacity and cost, then learn what to put in writing to protect account access, content ownership and a clean exit.