<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>The Blog Writer blog</title><description>Guides and research on SEO, content and search visibility from the team at The Blog Writer.</description><link>https://theblogwriter.com</link><item><title>Ahrefs vs Semrush: which research stack fits a small content team?</title><link>https://theblogwriter.com/blog/ahrefs-vs-semrush</link><guid isPermaLink="true">https://theblogwriter.com/blog/ahrefs-vs-semrush</guid><description>Compare Ahrefs vs Semrush for a small content team, including seat costs, usage limits, AI visibility and the checks to make before choosing a plan.</description><pubDate>Fri, 06 Nov 2026 00:00:00 GMT</pubDate></item><item><title>Blogging statistics: publishing effort, formats and reported results</title><link>https://theblogwriter.com/blog/blogging-statistics-publishing-effort-formats-results</link><guid isPermaLink="true">https://theblogwriter.com/blog/blogging-statistics-publishing-effort-formats-results</guid><description>Explore blogging statistic evidence on writing effort, publishing cadence, formats and reported results, with clear distinctions between surveys and measurements.</description><pubDate>Fri, 06 Nov 2026 00:00:00 GMT</pubDate></item><item><title>Content Refresh vs Rewrite: How to Choose the Right Intervention</title><link>https://theblogwriter.com/blog/content-refresh-vs-rewrite-how-to-choose-the-right-intervention</link><guid isPermaLink="true">https://theblogwriter.com/blog/content-refresh-vs-rewrite-how-to-choose-the-right-intervention</guid><description>Learn how to choose a content refresh vs rewrite by checking intent, factual accuracy, structure, business value and evidence before committing your team&apos;s time.</description><pubDate>Fri, 06 Nov 2026 00:00:00 GMT</pubDate></item><item><title>How to Find and Resolve Keyword Cannibalization</title><link>https://theblogwriter.com/blog/keyword-cannibalization</link><guid isPermaLink="true">https://theblogwriter.com/blog/keyword-cannibalization</guid><description>Learn how to find keyword cannibalization with Search Console and a content audit, then decide whether to merge, differentiate, link, monitor or leave pages alone.</description><pubDate>Fri, 06 Nov 2026 00:00:00 GMT</pubDate></item><item><title>How to prioritize SEO tasks when you have a small team</title><link>https://theblogwriter.com/blog/prioritize-seo-tasks-small-team</link><guid isPermaLink="true">https://theblogwriter.com/blog/prioritize-seo-tasks-small-team</guid><description>Small team SEO planning starts with real capacity. Use this worksheet to rank tasks, account for dependencies, draw a weekly cut line, and reset the plan.</description><pubDate>Fri, 06 Nov 2026 00:00:00 GMT</pubDate></item><item><title>Google Search Console content optimization: how to turn your data into a content action plan</title><link>https://theblogwriter.com/blog/search-console-content-action-plan</link><guid isPermaLink="true">https://theblogwriter.com/blog/search-console-content-action-plan</guid><description>Search Console content optimization: capture a baseline, diagnose page signals, prioritize edits to fit your hours, and set a review date with a repeatable action plan.</description><pubDate>Fri, 06 Nov 2026 00:00:00 GMT</pubDate></item><item><title>SEO content strategy: a reference guide for lean marketing teams</title><link>https://theblogwriter.com/blog/seo-content-strategy-reference-guide-lean-marketing-teams</link><guid isPermaLink="true">https://theblogwriter.com/blog/seo-content-strategy-reference-guide-lean-marketing-teams</guid><description>Build an SEO content strategy for a lean team with a practical guide to choosing priorities, managing existing pages, assigning work and measuring results.</description><pubDate>Fri, 06 Nov 2026 00:00:00 GMT</pubDate></item><item><title>SEO ROI: Costs, Attribution and the Business Case for Organic Growth</title><link>https://theblogwriter.com/blog/seo-roi-costs-attribution-business-case-organic-growth</link><guid isPermaLink="true">https://theblogwriter.com/blog/seo-roi-costs-attribution-business-case-organic-growth</guid><description>Understand SEO ROI with a clear cost base, contribution-adjusted return, payback and attribution method to build a business case grounded in your own data.</description><pubDate>Fri, 06 Nov 2026 00:00:00 GMT</pubDate></item><item><title>How to Build an SEO Content Workflow From Research to Publication</title><link>https://theblogwriter.com/blog/seo-content-workflow</link><guid isPermaLink="true">https://theblogwriter.com/blog/seo-content-workflow</guid><description>Build an SEO content workflow from research to publication with seven practical stages, six handoff records, clear review checks, and a repeatable measurement plan.</description><pubDate>Thu, 05 Nov 2026 00:00:00 GMT</pubDate></item><item><title>In-house SEO vs outsourcing: how to choose for a small team</title><link>https://theblogwriter.com/blog/small-team-seo-in-house-outsourcing</link><guid isPermaLink="true">https://theblogwriter.com/blog/small-team-seo-in-house-outsourcing</guid><description>Compare the costs, scope and trade-offs of in-house and outsourced SEO for a small team, then use a practical worksheet and decision rule to choose.</description><pubDate>Thu, 05 Nov 2026 00:00:00 GMT</pubDate></item><item><title>AI content review checklist: how to check AI-generated SEO content before you publish</title><link>https://theblogwriter.com/blog/ai-content-review-checklist</link><guid isPermaLink="true">https://theblogwriter.com/blog/ai-content-review-checklist</guid><description>Use this AI content review checklist to verify claims, sources, usefulness, metadata and approvals before publishing an AI-assisted SEO draft.</description><pubDate>Mon, 02 Nov 2026 00:00:00 GMT</pubDate></item><item><title>How to Build Internal Links for a Small but Growing Blog</title><link>https://theblogwriter.com/blog/internal-linking-for-small-growing-blog</link><guid isPermaLink="true">https://theblogwriter.com/blog/internal-linking-for-small-growing-blog</guid><description>Internal linking for blogs: use a worksheet and ten-step process to choose relevant destinations, write useful anchors, verify links, and track changes responsibly.</description><pubDate>Mon, 02 Nov 2026 00:00:00 GMT</pubDate></item><item><title>SEO freelancer vs agency: who actually owns the work?</title><link>https://theblogwriter.com/blog/seo-freelancer-vs-agency-who-owns-the-work</link><guid isPermaLink="true">https://theblogwriter.com/blog/seo-freelancer-vs-agency-who-owns-the-work</guid><description>SEO freelancer vs agency: compare scope, capacity and cost, then learn what to put in writing to protect account access, content ownership and a clean exit.</description><pubDate>Mon, 02 Nov 2026 00:00:00 GMT</pubDate></item></channel></rss>