Thursday, May 31, 2007

Last Night's "Apprentice"

Once again "The Apprentice" was absolute must watch TV and, once again, it was a triumph for all the wrong reasons.

This time around we saw the best that British business has to offer turn their hands to a spot of TV presenting on the shopping channel "Ideal World". For a couple of what must have been very tedious/hilarious hours for the viewers, the gang took turns to demo various products in the hope that someone would take pity on them and buy something.

After trawling the "Ideal World" warehouse looking for bargains, the would-be apprentices got familiar with the patter of a shopping channel presenter, had a light dusting of TV make-up and went on the air. With the teams taking turns on screen and in the production gallery, they attempted to shift such things as chocolate fountains, a small trampoline, a wheelchair and a mop.

Simon Ambrose, who describes himself as an internet entrepreneur, totally froze during his time in the production gallery. His job during that time was to talk to the presenters through their ear-pieces, telling them how much time was left before the next advert break and to give suggestions as to what to do next in the product demonstration. He said nothing for what seemed like ages, before saying telling team mate, Tre Azam, who was on screen that viewers should keep trying to phone through to buy something, but that the lines were very busy. Just as Tre was doing this, Simon got a ticking off from the production team as this was a lie. The phone lines were in no way busy. In fact they were pretty much dead.

Simon went onto look and even bigger twerp during his own shopping channel debut, when showing the viewers how easy it was to screw the legs onto the bottom of a small indoor trampoline. With the trampoline at waist height, he fitted the leg by holding it in the same way he would have held something much more personal and dear to him the last time he went to the toilet. This was probably now the funniest moment in shopping channel TV history and it was also being repeated a further four times as Simon fitted the rest of the legs!

It was an absolute hoot!

The Alan Sugar wannabees had been given the prime time slot of 4-6pm, during which time "Ideal World" would normally take tens of thousands of pounds in sales. Between the six of them, they had managed to bring in around £1,100. The "Ideal World" staff looked on with a fear that I doubt was being faked. What probably didn't help was the emails being sent by angry viewers complaining about having such utter chumps inflicted on them.

After much deliberation and probably wishing he could sack the whole sorry bunch, Alan Sugar got rid of advertising sales manager, Naomi Lay. If you don't really know who that one is, all I can really say is that she is the one with lovely hair. Other than that, she's not done that much over the last ten weeks.

Next week sees the semi final where Alan Sugar will fire three people to leave just two for the final. I would like to see an all girl final involving Katie and Kristina, possibly with some mud wrestling and hair pulling thrown in for good measure.

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